Do you understand your online business?
Several of our customers are just frustrated with their Business Performance. Lack of performance and lack of understanding of the critical metrics are usually linked intimately.
A good understanding of your business’ analytics will let you understand what works for your competitors, audiences, brand awareness, profits, and overall execution of your business objectives in the Digital World.
Among the many tools, you might use to track your business,
we can start with the basics:
Each social platform has its’ own analytics or insights tool:
- Facebook and Instagram offer in-depth analytics on the Insights tab of Facebook pages you cand find using the Facebook Business Manager. Please be aware you need to upgrade your Instagram account to a Business or Creator type account.
- Twitter uses Twitter Analytics.
- LinkedIn offers necessary and free data on your company page.
- YouTube uses the YouTube analytics dashboard.
Before investing in paid monitoring solutions, our recommendation is for you to understand the standard offering of each platform clearly. Once you master the concepts, then you can consider specialized solutions.
Here we will present the basic concepts you should master for tracking social media analytics:
Access Social Media Analytics
Facebook and Instagram Insights use a friendly standard interface that lets you understand your audience’s behavior. Facebook Insights includes interactive visual graphics – easy, even for beginners.
To navigate to the Insights panel, go your business’s Facebook page, and choose “Insights” from the menu at the top of the page.
There you will be able to see:
- Actions on Page
- Page Views
- Page Likes
- Post Engagements
- Page Followers
Discover Information About Your Followers
Now you can take a look at the available options: Page Followers, Total Followers, Net Followers, likes (and unlikes), posts performance
In this section, you will find interactive graphics, and you can browse and view specific information and pull more details.
Are you intrigued about the best time to post on your preferred social media network?
Here’s you will find the data and find the answers.
Platforms like Twitter, LinkedIn, and Youtube have their unique analytics or insights programs. There you will find similar information up to a certain extend.
Set the Social Media Metrics to Measure
Now the fun starts, you need to decide which figures are essential for your business goals.
What KPIs will you track and study to improve results?
Well, let’s start with engagement and conversions.
I hope this is not new for you, but in any case, be sure your goals respect the “S.M.A.R.T.” acronym:
Use Tools to Help you tame your Business Social Data.
Once that you have a right hand in the basics, it is time to consider specialized applications that allow you to manage all your social media accounts.
There are many options in the market place, free, paid, hosted, downloadable. That is probably the right subject for another post.
Nevertheless, it would help if you do not ignore Google Analytics.
Online training and classes
Now that you understand what social media analytics are and how to use them, you’re ready to increase your knowledge. Many options are available; many are free on Youtube or places like EDx, Coursera, and many others. Take some time and increase your understanding of the analytic tools you can use to improve your business results.
Don’t let the numbers scare you. Analytics isn’t just for mathematicians or engineers. The current interfaces make the analysis fun and enjoyable.