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Are you sure?

Before COVID-19 hit the USA, many small businesses did not have a clear strategy to ripe the benefits of having a presence in the digital World.

After realizing the source of income was compromised a few weeks after the offset, most of the Small Business we know launched their version of having a Digital Marketing initiative. It is just now that they realize, something is not working.

Several friends and business acquaintances firmly believe that all they need is to have their business on Instagram. Some others do not use Facebook because if for seniors. Some others firmly believe Linkedin is boring and used only by people looking for a job.

After we dug a little about the reasons for such statements, we validated many of the popular misconceptions about Digital Marketing.

Well, this “new normal” has some basic concepts that you need to understand.

If you sell the best Ice Cream in the World, it will be useful to set up your shop where your customers are. Opening a store inside a Disco might generate some sales, but are you sure it is the proper place for you to improve your reach for new customers? What about a store near a heavily visited beach, especially on a sunny day?

You want to be where your followers are. Take a look at your current website traffic. If the majority of them are females that gravitate to the fitness blogs and video you have on your web site, then Instagram, Facebook, and Pinterest are great platforms for your small business.

In general, you need to be where your customers are. If you started a new business in the marketplace, it is better to have a presence in as many Social Networks as possible. Learn from the statistics such platforms provide to you too. Learn were your potential leads hang out, what time they look for content and the behaviors they have. Use the Social Network Platforms to understand and learn from your leads and customers.

A misconception might limit your success by affecting your communication with your customers, providing them with valuable content on the networks they use.